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						<span class="bodytext">
						<p></p>

<!-- Unique Page Content Begin-->

<UL class="bluetext2">
<LI><a class="bodylink" href="jwavebi.html">Business Intelligence</a>
<LI><a class="bodylink" href="case_point.html">Case In Point</a>
<LI><a class="bodylink" href="comp_advantage.html">Competitive Advantage</a>
<LI><a class="bodylink" href="get_started.html">See What You Are Missing</a>
<LI><a class="bodylink" href="comp_advantage.html#enhance">Enhance Existing Applications</a>
</UL>	

	<p class="pagehead"><b>A Case In Point: Coffee Anyone?</b></p>

			

			<img src="/images/cip.gif" width="200" alt="" border="0" align="right">

			<p class="bodytext">

			Take the case of a national coffee retailer who wants to understand the 

			multiple variables driving sales throughout the year.</p> 

			

			<p class="bodytext">

			Using conventional reporting or OLAP tools, the retailer might produce 

			a spreadsheet or graph that shows sales figures per month by region.</p>

			

			<p class="bodytext">

			But is that enough information to help drive sales even higher?</p> 

			

			<p class="bodytext">

			What if the retailer wants to overlay that basic data with other sales 

			influencers such as time of day, weather conditions, coffee varieties in 

			stock, special in-store promotions and the relative effectiveness of 

			service staff on different shifts? For that, the typical business intelligence 

			tool might not be quite intelligent enough.</p>

			

			<p class="bodytext">			

			That kind of sophisticated and critical analysis calls for Visual Numerics.</p> 
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